BIG | BRAVE: Of This Ilk

Even for the band's already high levels of heaviness, BIG | BRAVE's new single and video, Of This Ilk, hits hard as an incredibly punchy, dense and all around massive cut, staying true to the trio's tradition of combining their penetrating sound with grabbing visuals, once again self directed. 

BIG | BRAVE vocalist Robin Wattie comments on Of this Ilk: "This video and song is an ode to those that understand this all too well, all too deeply. There is a silent form of suffering that most do not share. It is a private shame that is very public. The percentage of the global population that take these painstaking, costly efforts in whitening, or rather more aptly, bleaching their skin is higher than a lot would understand, let alone, would ever consider. There is a billion dollar industry in injectables and cream-like products containing harsh and even life-threatening chemicals to lighten, clarify, and whiten one’s skin. This video is an ode to my younger self, and to all the other children, teens and adults of the past, present and future that have used bleach in every way possible, that withdrew from the sun, used clothespins on their nose, scraped their skin raw, buying every product available, in trying every means they can think of to achieve this exclusive coveted lightness, whiteness."

VITAL, the fifth full length by BIG | BRAVE will be out April 23rd, 2021 (the vinyl edition comes on July 9th, 2021) via Southern Lord.

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