After four years of silence, Boy Harsher return with Jeans, a synth-driven single that pushes the duo even further into shimmering eighties territory. The track focuses on the quiet allure of small-town escape, wrapping its themes in sleek new wave textures.
“‘Jeans’ came from two distinct experiences between Gus and I,” says Jae Matthews. “I was living in a ‘small town’ trying to understand my life, attempting freedom from the pressure of being ‘anyone.’ Meanwhile, Gus was chasing his aspirations in the Big Apple. We both were seeking our dreams in polar ways … and in this cheeky way, ‘Jeans’ speaks on that quest through our commodification of a dream.”
Directed by Augustus Muller, the accompanying video embraces the song's playful contrast between rural life and pop spectacle. As the band explains: “we wanted to make our own robert palmer, addicted to love // we wanted to line dance in latex // hot hands and cattle prods // we wanted to try to encapsulate that small town feeling in an inaccessible apple.”
Band photo by Nathaniel Jerome
ZR