Pure Mids: Don't Quit

Artfully uniting a lush synthpop sound with the fuzziness and warmth of dreampop, Southern Californian act, Pure Mids, have come up with their most accessible single to date. Don't Quit indulges in the charm of both its eighties-like, enchanting synths and the obscured, soft vocals of songwriter and multi-instrumentalist, Will Gonzalez who provides an excellent, unreserved performance alongside the rest of his band's exquisite musicianship.

Still colorfully psychedelic and well constructed, the new song marks a bold advancement in the Pure Mids' already notable creative path, drawing from dissimilar sources and styles, like shoegaze, psych pop, eighties pop and seventies soft rock to conclusively originate something dense, memorable, promising and surely exciting.

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