Lucky Number, the third album from Memphis trio Optic Sink, arrives in its entirety October 31st, 2025 via Feel It Records. The record is introduced by lead single Don’t Look Down, a dark, magnetic exploration of alienation and hope, accompanied by a great video directed by Micky Thordarson / Low Budget Films.
Vocalist and lyricist Natalie Hoffmann, also of NOTS, began writing the song earlier this year, sketching its foundations while confined to a Nashville hotel room.
She reveals: “I was there working on a TV show and ended up snowed in at a Candlewood Suites by the highway that overlooked the train tracks. To get out of the hotel room, I would go down to the parking lot and watch the trains that went by in the snow. I became sort of obsessed with them. I thought there was something both beautiful and eerie about their movement and sounds.”
The new material finds Optic Sink sharpening their irresistible collision of post punk and dance music, delivering a sound that is urgent, aberrant, and quite moving. Don't Look Down and subsequently Lucky Number make for a certified, yet fresh take on the genre, demanding to be heard.
Video director Micky Thordarson (Low Budget Films) adds: “The lyrics with the repeated references to the sky, passing trains, and a snowy landscape helped naturally create inspiration for a visual narrative. How do you fit all of these elements together with a video in the middle of summer? Throw in some mystique camera angles playing on duality, time, and space while filming in downtown Memphis.”
Photo by Nate Packard
ZR